Impact of Social Media on Marketing

The social media have gravely impacted the online marketing by giving exposure to the targeted audience throughout the world. The concept of social media evolved from twitter platform, where celebrities started to tweet about their personal and professional life. Later on, national and multi-national companies adopted the strategy to give keep their consumers updated with updates regarding products and services. In the last decade, the number of social media users has increased dramatically with the advent of Facebook. In the contemporary era, Google Adsense, Twitter and Facebook are prominent social media platform with the highest exposure rate.

In the contemporary era, the number of online shoppers has increased significantly and hence created opportunities for emerging entrants in the online market to open the viable franchise online. So, online marketing has become one of the major lucrative fields, and for this purpose, professional sellers use different strategies to target consumers. One of lucrative and potential strategy is by the means of social media platforms. Social media marketing online is identical to the real world marketing. The acquisition of objectives implies identical rules with the exception of Social Media as it provides a personal, closer and custom approach to the target audience.

The social media marketing provides online marketers potential ways to target the specific consumers. For instance, products related to specific geographical location can be easily targeted as social media website such as Facebook, Google Adsense and Adchoice etc. provides the options to determine the interests. Through these methods, only specific people with a common interest are displayed with the banners and advertisements related to a specific niche. Through Social Media Marketing, companies do target their audience to sell their products and have sales as in the real world. Online sellers such as Amazon.com allows marketers to sell their products as an affiliate and target the online users through paid advertisings offered by Google, Facebook, Yahoo and Bing.

Through social media marketing, the marketers are also facilitated to keep any eye on trendy products. They are provided with the detailed overview of clicks or impressions that are generated by keeping the target constraints under consideration. Such functions allow the online marketers to devise their strategies according to the product that is being frequently sold in specific geographical area. It also helps to understand the consumer demands and their interest in similar products. The social media platforms also facilitate with the special functions to determine the competition rate amongst the rivals.